

NOTE: these check boxes should not be pre-checked unless the person must also confirm the subscription in some other way. Selecting a check box in a form on your site (a subscription form or an option when they are placing an order).The recipient actively and knowingly chose to become a member of your mailing list.What does “explicitly opted to receive email from you” really mean? Doing anything else is likely to get you blacklisted and to have your account terminated for violations of your provider’s terms of service. LuxSci, like other legitimate high volume email providers, requires that your mailing list contain only recipients who have explicitly opted to receive email from you and that you abide by the CAN-SPAM Act. The number one mistake that we see is people wanting to use a poor quality mailing list. Step 1 for Good Bulk Email Deliverability: A Good, Clean Mailing List is Essential Some tactics for good bulk email deliverability include: ensuring you have a good mailing list, maintaining your mailing list, email message content, and reputation management techniques like SPF, DKIM, and IP anonymization.

In this article, we consolidate our advice for everyone’s benefit. As a provider of secure bulk email services, we constantly advise customers on how they can avoid having legitimate messages marked as spam and ensure that they are not blacklisted. How do you ensure your bulk emails have good deliverability?ĭeliverability is key to anyone sending bulk emails like newsletters, announcements, or triggered notifications.
